A Quebec company is producing a cigarette it claims does not stain teeth, has less of an odour than regular brands and contains beneficial ingredients like vitamin C.
Called the "VitaCig," it was invented by non-smoker Roger Ouellette for his wife, who has smoked a pack of cigarettes every day since the age of 14.
"We give you all the vitamins you lose, plus some vitamins to help you," he told CTV News.
Health Canada is skeptical of the claim, saying any cigarette is harmful.
"I say this half-jokingly: a safe cigarette is one that's not lit," Health Canada spokesperson Mathew Cook said.